From the Founder
Why I Built
GenHedge
Hunter Cataldo
Founder & CEO, GenHedge
hunter@genhedge.com
10+ markets. automated daily. built solo.
GenHedge starts with a simple observation: money runs the world, and almost no one teaches you how it actually works.
Growing up outside Boston, I figured out money the hard way — through jobs. Construction in middle school, reselling sneakers, running food at my cousin's diner. Before I turned 18, I had held five different jobs. I knew how to hustle. I didn't know what to do with what I made.
A lot of my early relationship with money was driven by the wrong things. Social media. Pressure. Wanting what everyone else seemed to have. The "newest" and "coolest" had a grip on me — and it took years before I realized those desires weren't really mine. They came from everywhere else.
Now in my early twenties, I've watched the financial gap between my friends widen in real time. Some have zero credit cards. Some have tens of thousands in retirement accounts. Most of them don't want to talk about money — not because they don't care, but because they feel like they don't have enough of a foundation to contribute meaningfully to the conversation. Some of them feel genuinely uncomfortable when the topic comes up at all.
That feeling isn't weakness. It's what happens when the system never covered any of this.
The reality check
Young adults are entering adulthood in one of the hardest economic environments in modern history. The numbers are not kind:
The Problem
26.1%
Gen Z homeownership rate
8.3%
Gen Z unemployment
30%
Income spent on rent
52%
Feel behind on life goals
- —80% of Gen Z reported feeling lonely in the past 12 months — compared to 45% of Baby Boomers. 41% said they struggled with their mental health, more than double the rate of adults aged 45 and over. (Axios, 2024)
- —Researchers warn that Gen Z could be the first generation to live worse than their parents. Over half of Gen Zers (52%) report feeling they have failed to achieve their life goals — nearly 20 points higher than the general adult population. (Futura Sciences / Bank of America, 2024)
Public and private American high schools have long skipped personal finance — and that gap is costing people. Not knowing how to invest, how credit works, or what a mortgage actually costs is not a personal failure. It is a systems failure.
For young adults, for America, and for the world to thrive, financial literacy has to be elevated — across the board, at every level.
Hence, GenHedge.
So I built something I wish had existed at 18.
Every morning, GenHedge breaks down what is moving across 10+ markets — crypto, the S&P, housing, oil, bonds, all of it — without the jargon, and always free to start. No financial advice. No agenda. Just the kind of awareness that used to be reserved for people who already had money.
I built it for the version of me that did not know what to do with his first paycheck. For the friends who go quiet when money comes up. GenHedge gives all of them the chance to sharpen their financial knowledge — not just to understand their own money, but to have real conversations with the people they love about it. To contribute meaningfully. To maybe even teach someone something new.
At the end of the day, money is your gateway to a life of freedom. It is never going away — and the sooner you understand how to harness it, the farther ahead you get. The finance world is enormous and there is a lot to learn — but you do not need to know everything. You just need to start somewhere.
Knowledge is yours to own. Take pride in what you learn, and you will go farther than you thought possible.
If you have questions, feedback, or just want to talk money — I read every email.
Hunter Cataldo
Founder, GenHedge · hunter@genhedge.com